Keyword Research Tips for a Healthcare Website

Digital marketing and websites are vital for all professions. Regardless of barriers to entry into the healthcare market, the industry remains competitive. Online healthcare marketing can increase patients’ interest in your practice by creating excellent, helpful content.

While there are several elements of excellent content creation, using relevant and specific keywords will improve your content game. Remember that patients will use keywords to find you, and search engines will rank your practice.

Using the right keywords will increase your healthcare website visibility and improve your revenue in the long run. Here are some keyword research tips that will increase your site’s traffic.

1. Local keyword research

Most patients are specific in the area or city they are looking for health services. This means many patients will use phrases such as “general practitioner near me” or “doctors in ‘area name’ ” when searching for clinics and hospitals online.

Therefore, a local keyword search looks to answer your area of practice. You should therefore list the medical services you offer. It will even be better if you identify what patients call these services. You could also use tools such as a keyword explorer to find out the common queries on search engines relevant to the services you offer.

You could also check the local search volume for keywords you intend to use to assess the likelihood of leading traffic to your website.

2. Look at your competitors’ pages

Make a list of the top-ranking healthcare websites in your practice and identify the keywords they are using and ranking for. Competitor analysis is an excellent way of improving your keywords. How does the process help?

You will find keywords that have great potential that your competitors have neglected. These are called opportunistic keywords, and you can leverage them to improve your rank on the SERPs. In addition, if your competitors are not bidding on these keywords, you will not be competing with anyone for the keywords, which will increase your chances of ranking for them.

Competitor analysis will also help you identify keywords that your competitors are bidding on that you could also use. In other cases, you will find keywords that you can tweak to create less competition.

3. Know your target audience

There is no way you will get it right when it comes to keyword creation if you don’t understand your target audience. Therefore, researching your patients is a critical component of your keyword research. Understand your niche, and it will be easier for you to identify the phrases they are likely to use daily.

Create a list of the phrases and single out the most relevant ones to your practice.


Keywords are vital to any content marketing strategy as they tell search engines the kind of content you have on your website. With this information, search engines can index you and make you visible to users looking for content relevant to what you have on your site.

Keyword research ensures you are spot on when it comes to keyword use. Thus, search engines can understand your business better and recommend you to qualified audiences. Local keyword research, competitor analysis, and knowing your audience can improve your keyword game.

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