Anyone, or any company, looking to draw traffic towards their website knows the importance of an attractive and wieldy website design. First impressions are as important for eCommerce, for example, as they are for the physical storefronts of traditional brick-and-mortar retail outlets. A website needs to draw in visitors, encourage them to explore it further and make that as simple as possible to do.
For anybody setting up an online presence then, getting the website right (from the off) is essential. If a website is new, it will not attract any visitors at all unless it is wieldy and attractive. That means good website design is essential to even get off the ground. Even with top marketing elsewhere on the internet drawing visitors to the site, they will not stick around for long if they cannot see instantly what the website is about and navigate with ease.
Accordingly, for those individuals or companies serious about getting their websites right, the obvious choice seems to be to hire a professional web designer. Peak Design, a Sacramento website design and SEO company, says that this is usually the right way to go, especially for eCommerce sites where growth is a must. Nevertheless, we should remember that this needs to be factored into the budget. For small companies, it can sometimes be a good idea to do it yourself or use some kind of hosting service.
The question then arises: when is the right time to hire a web designer?
Do I Need a Web Designer?
We have already mentioned the first – and perhaps most important – consideration when deciding whether to outsource a professional website designer. This is, naturally enough, the cost. So, let us establish that straight away – a primary and obvious consideration is whether you can afford it!
Beyond that, there are other considerations to make regarding whether hiring a website designer is worth it. Before going on to that though, it is important to stress that websites can be upgraded as a company grows and greater budgets become available. Websites can also be completely overhauled, which is a clever way to create a sort of event and draw traffic to your site. Updating a website is a good way to convey to visitors that your company is on the up.
Setting aside the cost, here are some other considerations you should make before hiring a professional website designer:
A professionally designed website will have a certain aesthetic consistency that can be difficult to achieve without expertise. A homepage will have many different elements – requiring different coding – than the other pages on the site. To keep things looking elegant and consistent, a web designer is advised. This will also allow you to reinforce brand identification better as one thing people will associate with your brand is the general “feel” of your website.
You Don’t Mind Not Being Directly Involved
You can of course consult and work closely with a web designer, but their expertise will exceed yours in certain areas and it is here that you will have to relinquish control. If you don’t mind, a web designer is a good idea.
You Don’t Mind Waiting
If you have ever seen a “Down for Maintenance” message appear on a website, then that’s probably because it’s being revamped by a professional. This takes time. However, do it right at the start, and you can have a professional website from the get-go.
For any site growing significantly in traffic, professional web design will become necessary eventually. Nevertheless, you will need to keep your budget firmly in mind.